YouTube aka the leader of video streaming site is rolling the sleeves for axing the annoying 30 seconds unskippable video ads and coming in favor of more 6 seconds video ads. After a thorough research, YouTube has found the 30 second ads are very rigid and irritating. Many users have complained about the ads which appear frequently, and the most awful fact is that users don’t pay attention to those ads which take more than 6-10 seconds. Even, I can share something personally- whenever the big ad comes, I take an off for drinking soda or to go for peeing simply.
YouTube’s 30 second unskippable is gonna be history now
But the latest decision from the YouTube’s end make me relieved, and I think you are also one of those persons who will make a WOW sound in silent. But do you know what the actual reason behind this sudden change was? You may think that users’ complaints compel the company to do that. I also thought the same thing till I found some shocking facts and leaked study by one of the leading web consultant.
Facebook is the reason of the Fear Factor
The reason behind this is simple “Facebook,” day by day Facebook’s video offerings are getting popular to the companies, and everyone is leaning towards that. It’s not the end. The retention rate of the Facebook’s video ads are better than YouTube. If we consider the long ads specially then the retention rate is near zero!
How the retention rate calculated? With every click on the ad, the company identifies the area of interest and whether the users are typing the brand name of YouTube or not and whether they leave any comment or likes or anything. And there is no doubt that Facebook’s interaction page is far better than YouTube. Commenting or liking a page is easier on Facebook than YouTube and this is the field where Facebook has tore YouTube apart. Users prefer Facebook over YouTube for video streaming also! And getting the details of retention is easier on Facebook for companies also.
There is no official confirmation how much revenue has been lost by YouTube in the war of video streaming especially for ads, but doubtlessly Facebook has taken a big chunk from YouTube’s revenue, but the real fear factor comes when some renowned companies have halted their advertising on YouTube. We are not mentioning the names but simply make a list of world’s top ten tech companies apart from Google and check whether there is any ad of those or not! You will simply understand.
That’s why after understanding the nerve of the users YouTube decided to throw the 30 seconds videos out of the video streaming and will take more 6 seconds video ads into channels and it will improve user’s experiences and attract more advertisers.
The tussle between two giant- YouTube and Facebook is started, and in the first few phases Facebook got an advantage over YouTube, but it seems Google owned YouTube will not leave an inch in the competition and will fight back with some major changes in ads and content policy both.